Click on the menu items at the left for Division information. The black buttons at the top of the page will take you to the ICA Web site.
Public Relations is concerned with
the theory and practice of communication between organizations and specified
publics. Members of the Public Relations Division are concerned with developing
a greater understanding of the theoretic basis for effective communication
through both laboratory and practice of communication between organizations
and specified publics. Members have research interests in such issues as
target group analysis, internal/external communication integration, systems
analysis and channel effectiveness. At the same time the Division is concerned
with the application of theoretic advances for the solution of pragmatic
public relations problems.
Members share communication techniques
developed to accomplish specific Public Relations goals of consultant clients,
or corporate employers. The Division goals include the development of a
consulting network, a long range research program and investigation into
the issues of public relations education accreditation and curriculum development.
The Public Relations Division offers
opportunities for networking, research collaboration, recognition for graduate
research contributions, opportunities for presentation of one's ideas,
and many more collegial experiences. If you wish to become a member, a
renewal application or new application allows one free primary division.
Credits:
Bonita
Dostal Neff provided initial content for this Web site.
Diane
F. Witmer developed the site.
